The internet is a wonderful world technology that is always changing and improving. This world has opened up to artists. However, with this opening comes many challenges as well.
How do artists AND galleries distinguish themselves among all that’s available online? For this, bricks-and-mortar galleries will remain an important and relevant part of the marketing mix for artists. They help collectors, buyers, agents and people looking to commission a portrait with the sifting process. In addition, galleries provide an experience for patrons.